McDonalds and Its Critics 1973

Introduction Marketing entails offering quality products at reasonable prices. The research focuses on the marketing strategy of McDonald’s Company and its critics. The research includes the history of McDonald’s Company from its humble birth in California to its current worldwide acceptance as the best seller in the food and beverage market segment.Advertising We will write a custom critical writing sample on McDonald’s and It’s Critics: 1973- 2009 specifically for you for only $16.05 $11/page Learn More Specifically, the research includes a SWOT analysis. The research ends with a recommendation as to what McDonald’s should venture into in the years to come. McDonald’s implements textbook-based marketing strategies to catapult it to its present stature in the restaurant, food, and beverage world. History Gilbert Sara (4) emphasized McDonald’s was founded by Ray Kroc. Dick and Mac McDonald’s had ope ned its McDonald’s Restaurant on 14th and E streets in San Bernardino state, California in 1940. The original store included a drive-in environment with a corresponding large menu and car hop services. In 1949, Dick and Mac had reduced their menu. The new menu item list included hamburger, cheeseburger, soft drinks, coffee, milk, potato chips, and pie. The most popular menu during this time period is the 15c hamburger. In 1954, Ray Kroc accidentally enters the McDonald’s scene by selling a multimixer product to both Dick and Mac McDonald’s. Ray Kroc learns that both owners of McDonald’s were interested to set up franchises of their McDonald’s restaurant in many cities across the United States. Ray Kroc decides to enter the McDonald’s franchising business. Consequently, Ray Kroc opens his first McDonald’s store in Des Moines Plaines, Illinois on April 15, 1955. Stanley Meston created the Golden Arches logo of McDonald’s. The com pany’s first day sale catapulted to $366. This was a large sum of money when comparing the value of $366 during that time period and today’s $366 value. The cost of food, clothing, shelter, and other necessities were cheaper back then compared to the prices of food, clothing, shelter, and other necessities of today, April 20, 2011. In 1965, the company was able to franchise 700 McDonald’s restaurants across the United States. The new recipes included the â€Å"Big Mac† which was introduced to the public in 1968 and the replacement of potato chips with French fries. McDonald’s celebrates its 25 years of business operations. In addition, the company reached its 50th anniversary in 2005. In 2008, McDonald’s came up with a global design of the company’s products. SWOT Analysis Strengths {internal} Anja Bohm (12) opined McDonald’s company has its strengths. First, the company has distinctive competencies. The competencies include it s strategic advantages. Competencies include low prices, high quality goods, excellent service and.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Second, the company gains a competitive advantage, people will enthusiastically flock to a new McDonald’s branch because the McDonalds name is a name that can be trusted and admired. Third, the company has a strong marketing strategy. The company spends lots of money for advertising the different McDonalds products in the television, radio, and newspapers. Fourth, the company has strength in research and development. The company continues to experiment with new ingredients and menu to pamper the current and future McDonalds clients. Fifth, the company has strengths in human resource management. The crew are well trained to serve each client the same high quality way; serving the same high quality products at low prices. Sixth, the company has strengths in information system. Clients and log on to the online McDonald’s website and make an order for hamburgers, French fries and the like. Seventh, the company has strengths in infrastructure. The company sets up the standard McDonald’s restaurant format. The people from different countries have grown to love the same store fast food style infrastructure, especially the busy working person. Anja Bohm (12) reiterated the McDonald’s Company has its strengths. The strengths represent the McDonald’s development and growth of the company over time which is identified as the company’s â€Å"competitive advantage† and â€Å"distinctive competency† that is responsible for the company’s growth to be one of the top restaurants, food, and beverage companies of the world. The company has the most critical components of a company’s financial resources. The company’s high revenues allow the company to hav e ready cash on hand to pay for its maturing obligations as well as daily operating expenses. There are other strengths not discussed above. First, the McDonald’s Company has distinctive competencies that include a strong worldwide presence. The company is recognized the leader in the fast food chain market segment around the world, especially within the United States. Everyone within the United States and major cities around the world has come across the name McDonald’s. People from all walks of life have visited a McDonald’s store. Everyone will comfortable that they can easily munch the same McDonald’s quality and taste whether one is in Los Angeles, California, Upstate New York, Virginia, London, China, Saudi Arabia, Japan, Korea, Malaysia, India, and other countries.Advertising We will write a custom critical writing sample on McDonald’s and It’s Critics: 1973- 2009 specifically for you for only $16.05 $11/page Learn More Second, the McDonald’s Company has under its worldwide fast food market segment more than 30,995 restaurants. The restaurants are strategically located in many places around the world. More importantly, more than 13,998 of the McDonald’s Company’s own stores are strategically located in many major cities within the local United States territory. The establishment of the McDonald’s Company restaurants in different parts of the world indicates that there is strong demand for the McDonald’s Company’s products and services. The increase in the number of McDonald’s Company restaurants around the world proves that there is a strong demand for McDonald’s Company products and services. Third, the McDonald’s Company introduces the important economies of scale principles in assigning costs and prices on its McDonald’s products. With the implementation of the economies of scale principle, the company continue s to lessen its restaurant operating costs to more realizable levels. Specifically, the implementation of the scale greatly lessens the expenses of its overall charting of new paths into uncharted fast food market segments around the world. The economies of scale theory states that some countries are composed of a majority of poor people. The economies of scale theory states that some countries are composed of a majority of poor people. The economies of scale theory states that some countries are composed of a majority of very rich people. The economies of scale theory states that some countries are composed of a majority of average income people. McDonald’s offers it products at low prices. The company targets the general masses of the community. Since there are poorer and average income people in the community compared to the community of rich and very rich persons, McDonald’s targets the average income and low income groups of people. The company is satisfied to gen erate a small income because there will be more clients visiting the McDonald’s stores compared to restaurants and food and beverages stores that offer its food and service products at very high prices. Fourth, the McDonald’s Company maintains a string of children’s charities around many of its branches around the world. The name of the charity is The Ronald McDonald House. The McDonald’s Company spends lots of cash to feed the children entering its charity outlets. By engaging in children’s charities the image of the McDonald’s Company will improve in the eyes of the current and future customers. The amount allocated for the care of the childrenAdvertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fifth, the McDonald’s Company focuses on the clients’ health and overall well-being. The company only uses ingredients that have passed its strict high standards. The McDonald’s Company complies with all the policies of the United States Department of Agriculture in terms of healthiness of the food ingredients and the food itself. The company ensures that ingredients used in the production of goods and services are not spoiled or expired. The use of expired or spoiled food ingredients may cause the customers to suffer from food poisoning. Consequently, the customers can file a case in court for the food poisoning incidents. Such cases will cause a huge dent the image of the McDonald’s Company. The company goes out of its way to protect its image. A damaged image will translate to a decline in the demand for the company’s products and services. A decline in the demand for the company’s products and services will cause a drop in the companyâ⠂¬â„¢s revenues. A reduction in the company’s revenues will translate to a reduction in the company’s net profits. Sixth, Anja Bohm (12) reiterated the McDonald’s Company invests in properties around the world and offers franchises. The establishment of McDonald’s Company restaurants around the world shows that many investors believe that the infusion of their hard-earned cash into the McDonald’s Company will be a profitable decision. The spread of McDonald’s Company restaurants indicate the investors are comfortable with their capital investment decision to have one or more franchises of the McDonald’s Company restaurant. Seventh, the McDonald’s Company has a long list of real estate portfolios. The company is willing and able to purchase properties in different countries around the world. The purchase of such properties would be useful in terms of improving the company’s balance sheet presentation. The investors would be happy to see that the McDonald’s Company’s properties have increased through the years. An increase in the McDonald’s Company’s properties shows there is also an increase in the company’s stockholders’ equity accounts. Eight, the McDonald’s Company has patents over very popular food items. The food items include Big Mc, Chicken McNuggets. Patents are defined as the government’s right given to an inventor or new product developer to craft the McDonald’s Company products. The copyright prevents the competitors and new entrants to the restaurant, food, and beverage competitors to produce the same products or even use the same product name such as â€Å"Big Mac†. Ninth, the McDonald’s Company has one of the world’s most recognized logos. The Company’s logo is a huge â€Å"M† sign. Any person seeing the â€Å"M† logo can easily state that it means a McDonald’s restaurant is located nearby where the â€Å"M† sign can be easily seen from afar. Tenth, the McDonald’s Company focuses its unwavering attention on its corporate social responsibility. The company implements community-caring programs. The programs are aimed at giving back to the community what the community has given to each McDonald’s restaurant located in major cities around the world in terms of food and beverage revenues. Eleventh, the McDonald’s Company incorporates the local culture in all its branches in the United States, Europe, Asia, Africa, and other parts of the world. The McDonald’s Company hires the local residents to manage each McDonald’s restaurant. With the locally-hired McDonald’s employees, the company can be classified as a diversity-based company. The Chinese employees bring a touch of the local Chinese culture to the McDonald’s China branches. Likewise, the Korean employees bring a touch of the local Korean culture to McDonald’s Korean branches. The United Kingdom employees bring a touch of the local United Kingdom culture to the McDonald’s United Kingdom branches. Twelfth, the McDonald’s Company is strategically located in major airports, cities, highways, tourist attractions, and parks. Consequently, the large number of people passing through each McDonald’s branch easily accepts the sumptuous menu items displayed in each McDonald’s establishment. Weaknesses {internal} Mike Meldrum (27) reiterated the McDonald’s Company has its weaknesses. First, the McDonald’s Company uses advertising strategies focused on inviting the children to visit the nearest McDonald’s restaurant. Second, the McDonald’s Company implements a low pricing strategy to capture the competitors’ current clients. Clients would easily transfer their preference to McDonald’s products because the prices of their food items are low. Consequently, the comp etitors are forced to reduce their prices to levels matching or even nearing the McDonald’s food pricing levels. Third, the McDonald’s Company lacks the penchant to innovate its products. The company continues to sell the same old McDonald’s products. The products include hamburgers, French fries, coffee, chocolate, beverage, Big Mac, and others. The people will generally prefer a change in the food menu to avoid boredom. Opportunities {the external environment surrounding the company} Mike Meldrum (27) theorized the company’s superior performance is the result of a successful fit between strategy and the environment. The community needs low priced food to fill their hunger fangs. In response, McDonalds creates high quality products to fill the community’s needs, wants, and caprices. In addition, the company’s main technique is to analyze the competitors. The McDonalds Company does not fear the entry of new competitors because it is difficul t to outmatch the McDonalds Company’s established high quality products sold at low prices. The suppliers are willing to supply McDonalds with highest quality ingredients and other company needs at reasonable prices. The McDonalds Company does not fear product substitution because the substitutes are sold at higher prices; the clients will prefer lower priced goods and services. Realistically other traditional restaurant competitors offer their products higher prices than McDonalds. Nadine Pahl (73) proposed The McDonald’s Company has its set of opportunities. First, the McDonald’s Company can effortlessly adapt to the food needs of the community where the company has established its strategically located branches. The company can introduce products that are very popular in the competitors’ restaurants. For example, the China branch of McDonald’s can introduce the popular food menus being sold to the competing Chinese restaurants or food outlets. S econd, Mike Meldrum (27) theorized the McDonald’s Company can introduce new marketing strategies to increase its revenues. The company can set up websites in each city, community, or state. With the McDonald’s website, the clients can easily order a hamburger or coffee with just the click of the mouse. In addition, the company can distribute leaflets or promotional brochures to communities indicating the cell phone text numbers. The clients can easily order a McDonald’s Big Mac just by sending a cell phone text message to the local community’s McDonald’s branch. Threats {the external environment surrounding the company} In terms of threats, Mike Meldrum (27) insists the company can easily hurdle the encroaching new competitors because the new entrants cannot easily win the away the established client base of the McDonalds brand. Further, the supplier threats can easily be resolved by contacting other suppliers to offer reasonably priced ingredients and other products. Likewise, the threat of substitute products can be easily answered by offering different product choices within the McDonald’s restaurant. For example, the Starbucks coffee is price three times higher than a cup of McDonald’s coffee. Economics tells us the as prices go up, the demand for the products decreases. Thus, McDonald’s will always better alternative compared to Starbucks coffee because there are more middle income and low income people than rich people. The restaurant and food industry is composed of strategic groups. McDonald’s countless branches around the world are one strategic group that constantly wins most of the current and prospective client’s food preference. The members of McDonald’s Company’s strategic group can easily resolve its immediate competitor situation. The company has been successful in implementing one universal marketing strategy to capture the new clients and communities food pref erences. Currently, the company is at its maturity stage in the product life cycle environment. The people from around the world have accepted McDonald’s as a mature company that serves their quality food needs at low prices for more than 50 years. Likewise, the macroeconomic environment, political environment, global environment, legal environment and social environment continues to be very favorable to the setting up of a new McDonald’s branch as well as the continued profitability of each currently established McDonald’s brand. The McDonald’s Company has to contend with its threats. First, the McDonald’s Company has to overcome the current economic depression or recession. The recession covers much of the United States and Europe. The recession has reduced the current clients’ penchant to spend quality time gobbling a McDonald’s hamburger or sipping coffee while reading the newspaper’s headline stories. Second, the McDonaldà ¢â‚¬â„¢s Company has to resolve the currency exchange rate fluctuations. The McDonald’s Company will be happy if the currency exchange rate between the United States dollar and the Chinese currency, Yuan, will remain on the same level. A change in the currency exchange rate between the two currencies may spell an increase in revenues and profits or a decrease in revenues and profits. Third, many of the competitors are coming up with new food items that can rival the taste, price, and quality of the McDonald’s products. Many local restaurants can easily implement new marketing strategies to please the ever-changing needs, wants, and caprices of its current and future food customers. On the other hand, the McDonald’s Company continues to steadfastly hold on to its popular brands throughout the years. Fourth, the McDonald’s Company has to finally settle the health issues relating to the company’s food products. Everyone knows that eating too much hamb urger is hazardous to a person’s health. Too much indulgence in the McDonald’s products may trigger hypertension, diabetes, and other ailments, especially for the â€Å"older† generation of restaurant clients. Fourth, the McDonald’s Company focuses a major part of its capital investment on advertising. People often see McDonald’s advertisements in television shows. Likewise, McDonald’s advertisements are found in newspapers. In addition, McDonald’s advertisements are found in radio stories. Fifth, many of the parents detest the McDonald’s Company’s marketing strategy. The strategy focuses on enticing the children to visit the nearest McDonald’s restaurant. The children are easy prey to the continuous advertising of the McDonald’s products and services. Consequently, the growing child will bring the McDonald’s food craze into their adulthood and elderly stages of life. Sixth, the McDonald’s Com pany has been sued in courts for the effects of the unhealthy McDonald’s products on the health of its current and future restaurant customers. The lawsuits include charges that the food items are injected with addictive additives. The additives will create a craving among the current and future McDonald’s Company clients to return back to the nearest McDonald’s fast food restaurant to buy another set of McDonald’s addictive products to satisfying their addiction to the McDonald’s food items. Seventh, major competitors are slowly, but surely, creeping into McDonald’s market segment and literally grabbing major markets. The popular Starbucks coffee is gaining a continuing increase in coffee lovers. Likewise, Burger King has been able increase its food and beverage market share by chopping away and pirating many of the clients of McDonald’s. In addition, Wendy’s has successfully increased the number of its worldwide branches. The increase in Wendy’s branches translates a decline in the McDonald’s clients. Eight, the McDonald’s Company’s setting up of new branches in other countries has been unfavorable in many instances. Some countries have slow economies which translate to slow sales. Slow sales statistical figures translate to slow profits. On the other hand, a fast economy translates to fast revenue generating activity. It is common knowledge that some countries have slow economies while other countries have fast economies. Consequently, a fast economy will generate more revenues and profits compared to companies with slow economic inputs. Normally, communities or countries with few people having purchasing money will translate to lesser revenues and profits when compared to communities or countries having more people with higher purchasing power or having more money to spend for McDonald’s products. The company’s control systems Karl Moore (83) emphasized the co mpany’s control systems focus is very realistic. The store officers and staff ensure that all the company’s ingredients are fresh and healthy. The store officers have implemented one strict production process in all the McDonald’s Company branches around the world. The company’s food preparation manual indicates the step by step process of preparing, cooking, and serving each McDonald’s around the world. The food preparation process in the California McDonald’s Company branch is similar to the food preparation of the McDonald’s Company branch in Florida. Likewise, the food preparation process in the United Kingdom McDonald’s Company branch is similar to the food preparation of the McDonald’s Company branch in France. The food preparation process in the Saudi McDonald’s Company branch is similar to the food preparation of the McDonald’s Company branch in India. The implementation of only one standard tried a nd tested ingredient choosing, and food cooking, and food preparation in all the McDonald’s Company branches around the world ensures that the outcome of each McDonald’s Company food and beverage activity complies with the company’s preset quality standards. The company implements preset standards as a measure of quality performance. All branches must adhere to the standards for the sake of maintaining the company’s top spot in the world’s fast food market segment. The McDonald’s Company officers compare the employees’ actual job performance with established standards with the aim of improving any lackluster service performed by the company’s crew. The McDonald’s Company officers do not waste any time in correcting or alleviation any customer complaints. The McDonald’s Company food crew is a human being, sometimes one commits unintentional errors. The new greenhorn employees are apt to commit mistakes fulfilling t he needs, wants, and caprices of the clients. The McDonald’s Company must be quick to remedy such errors to ensure the company will continue to patronize the company’s products and services. It is also customary to post the picture of the best employee of the month in each McDonald’s Company branch as a reward for enthusiastic and hardworking employees. Recommendations Based on the above discussion, it is highly recommended that the company continue its present course in terms of ingredient choosing, food cooking, food preparation, and pricing of the regularly sold McDonald’s Company products that include the â€Å"Big Mac†, Chicken McNuggets, the Frappes, and the standard hamburger, coffee, egg McMuffins, chicken, and other McDonald’s mainstay products being sold in its more than 50 years of existence. The company should continue to expand its horizons by setting up more branches in other communities and countries to ensure that the worldâ €™s craving for the favorite McDonald’s Company products will be filled to overflowing status. The Company does not have to retrench its employees because the company’s food and beverage market segment continues to generate huge revenues and profits. The company can use a combination of online (internet website) ordering, cell phone texting, and phone calls as a means for current and future clients to fill their need for the mouth-watering McDonald’s Company products. In terms of the future, the horizon is crystal clear. Crystal clear means the company sees an increase in the number of McDonald’s Company branches sprouting like mushrooms in other cities that do not have a McDonald’s Company branch within the reach of the hamburger-loving, French fry-loving, and chicken McNuggets-craving residents. Using trend analysis, since the current trend of setting up new McDonald’s Company branches in the past has spelled financial success, the com pany should continue in its unwavering stand to set up new branches in other parts of the world. In terms of rationalizing, the company has been able to generate profits from each branch set up in major places where a huge volume of people congregate, the company should continue its present course to set up new McDonald’s Company branches, in malls, groceries, busy street corners, airports, train stations, and other busy intersections around the world. Conclusion Marketing includes offering quality products at reasonable prices. The history of McDonald’s Company from its humble birth in California to its current worldwide acceptance as the best seller in the food and beverage market segment shows the company deserves the accolades for striving to be the best in terms of product quality and quality service. Specifically, the SWOT analysis scrutinizes the strengths, weaknesses, opportunities, and threats of McDonald’s. The recommendations show that McDonaldâ€℠¢s continue its present course because the company will continue to generate more revenues and profits. Indeed, McDonald’s Company continues to successfully implement textbook-based marketing strategies to retain its catapulted stature as one of the best in the restaurant, food, and beverage world. Works Cited Bohm, Anja M. The SWOT Analysis. New York: Grin Press, 2009. Gilbert, Sara P. The Story of McDonalds. New York: Creative Press, 2008. Moore, Karl A. Marketing: The Basics. New York: Taylor Francis Press, 2009. Pahl, Nadine R. SWOT Anaysis, Methodology, and Practical Approach. New York: Grin Press, 2009. This critical writing on McDonald’s and It’s Critics: 1973- 2009 was written and submitted by user Izayah Oneal to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Correct Use of Jamais in French

The Correct Use of Jamais in French Many people who have learned French know that its a language with many tricky spellings. When writing in French, jamais  is one word that can be easily confused with another. So, first things first: always watch your spelling with this one! Jaimais,  when spelled with the added i, means I loved, or I was loving/liking/enjoying and comes from  the verb aimer. Whereas the word being discussed here, jamais, means never. Jamais is confusing because it takes the place of the pas in a negation. But on top of this, it can also translate as ever or never in English, which are two quite different notions. When does the French adverb jamais mean ever, and when does it mean never? The short answer is that it depends on the context and construction of the sentence.   Ne ... Jamais Means Never In a negative construction, jamais means never. For example, in the sentence: Je ne ferais jamais à §a.I would never do that. Jamais is one of the few words that can replace the pas part of the negative in a negation sentence. Some of the others are aucun, personne and  rien which are  French negative pronouns. Jamais  doesnt necessarily need to be placed directly after the verb. For emphasis, you can start your sentence with it as well as shown in the example below: Jamais je nai vu quelque chose daussi beau.I have never seen anything as beautiful. Note that in spoken modern French, the ne part of the negation often glides, or even totally disappears. So you need to train your ear to focus on the second part of the negation rather than relying on the first, the ne. Je nai jamais dit à §a sounds like: Jnay jamay di sa or even jay jamay di sa, but both pronunciations mean the same thing.   Jamais on Its Own Means Ever When used by itself without a negative, jamais means ever. We always use it in a question which is a very formal use of the word, or with si, in the expression si jamais meaning if ever. An example of the formal use of jamais in this context would be: Es-tu jamais allà © Paris?Have you ever been to Paris?Today, its more common to use dà ©j meaning already.Es-tu dà ©j allà © Paris? Si jamais tu vas Paris, tà ©là ©phone-moi.If you ever go to Paris, call me. If modern spoken French frequently drops the ne, how do you know if its ever or never? As mentioned earlier, you have to take into consideration the context of the sentence.   Finally, jamais is part of many expressions, all having to do with ever and never. French Expressions with Jamais Tu es plus belle que jamais mon amour. You are as beautiful as ever my love.Maintenant, ils seront ensemble jamais. Now, they will be together for ever.Je laime tout jamais. I love him forever and ever.Cest maintenant ou jamais. Its now or never.  Je nai jamais rien dit. I have never told anything. When reviewing different types of  French negative construction you will see there is more to negation than just ne and pas.

Airel in the Tempest Essay Example | Topics and Well Written Essays - 500 words

Airel in the Tempest - Essay Example Most often, Prospero reminds Ariel about how he was trapped when he was the servant of Sycorax and, in Act 1: Scene 2, Prospero explains how Ariel suffered at the hands of his former master. It is also fundamental to realize that, as Prospero suggests, it was Ariel who often called himself as the slave of Prospero, and therefore the relationship between Prospero and Ariel is that of a master-slave relationship. Similarly, it is also lucid to the careful reader of the play that Ariel respected and obeyed Prospero more earnestly than Sycorax who had imprisoned him for refusing to accomplish her ‘earthy and abhorr’d commands’. Ariel obeyed every command by Prospero, unlike the commands by the wicked sorceress, and he played a major role in carrying out the schemes of Prospero to revenge his enemies. Therefore, a careful understanding of the character Ariel in the play The Tempest confirms that his role as â€Å"an airy spirit†, along with his relationship to P rospero, contributes greatly to the overall development of the play. It is fundamental to realize that the character Ariel in the play The Tempest plays an important role as â€Å"an airy spirit† who is at the service of Prospero, the chief organizer of the actions in the play. Ariel is a spirit of the air and Prospero makes use of the service of this ‘airy spirit’ to carry out his plans and schemes. Thus, we realize that it is Ariel, at Prospero’s command, who stirs up the tempest in the beginning of the play and the tempest stirred up by this ‘airy spirit’ strands Alonso and his followers on the island. The important role of Ariel becomes obvious when we relate the very title of the play, i.e. The Tempest, to the source of this tempest, i.e. the ‘airy spirit’. Similarly, in another important scene, Ariel beguiles Alonso’s son, at the instructions by his master, and it is a crucial turning in the plot of Prospero. Therefore, the visible and invisible role

Find solution and essay(Easy work) Research Paper

Find solution and essay(Easy work) - Research Paper Example From the lists of tables provided by the Bureau of Economic Analysis, Table 2.1 shows the Personal Income and its Disposition (www.bea.gov, 1). Nominal personal income for the first quarter of 2011 is $12,980 billion while nominal disposable income is $11,711.6 billion after deducting nominal or current personal taxes of $1,268.4 billion. Nominal personal consumption or personal consumption expenditures comprise the largest part of the personal outlays as it amounted to $10, 683.8 billion. The nominal personal savings or the amount left from the disposable income after deduction of the personal outlays is $663.6 billion. Marginal propensity to save or MPS is the increase in savings per unit increase in income. It is computed by dividing the change in savings by the change in income. From the same table, Table 2.1, savings increased from $640 billion in the last quarter of 2010 to $663.6 billion in the first quarter in 2011. This means that savings increased by $23.6 billion. On the other hand, personal income also increased from $12,724 billion in the last quarter of 2010 to $12,980 billion in the first quarter of 2011. After subtracting the two amounts, there was a $256 billion increase in the personal income. From the formula, MPS = change in savings / change in income, MPS is equal to 0.09. Marginal propensity to consume or MPC is the increase in consumption spending per unit increase in income. It is computed by dividing the change in consumption expenditures by the change in income. And based from Table 2.1, personal consumption expenditure in the last quarter of 2010 was $10,513.6 and $10,683.8 in the first quarter of 2011. So, a $170.2 billion increase in personal consumption expenditure was computed. Following the formula, MPC = change in consumption/ change in income, MPC is equal to 0 .66. However, if MPS and MPC will be computed using income after deduction of

Analysis of Where have all the parents gone

Analysis of Where have all the parents gone   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the movie, Child of Divorce, a young girls parents got divorced; this affected her physically and mentally. This is an example in the society today, as each child sees their parents fighting and arguing, which lead to divorcing, it will affect them as they grow older because a child has to choose between two parents to live with. Nowadays, there is a higher percentage of divorce of a childs parents and others just stayed single. What aspects should of a childs life should be a Parent control? All aspects should be control until a child reaches an independent stage of making the right decisions in his or her life. In addition, what happened to the loving parents? All parents are too busy to have time for their children or have a family dinner every night. Furthermore, what are parents job descriptions? One would be being a role model to their kids so as they grow each kid would be able to follow their parents footsteps to be successful. Another would be to training them as grown, mature and independent person. In the article, Where Have All the Parents Gone? by Barbara Dafoe Whitehead, she talked about the social issue towards children being our future and she expressed her opinions about parents should be responsible for raising their children because most parents are too busy working to be involve in their own childs life, which will cause them to make wrong decisions. Also, as the generation grows, little by little the society changed because parents became brutally murderers to their own children and children rebelled. As a result, I agree with Whiteheads article because parents are responsible for their own childrens actions for them to be independent, spending time with their children will built up a relationship, and teaching them their values will make them appreciate what parents do for them. First, children should be independent by their parents guiding them through their life. [à ¢Ã¢â€š ¬Ã‚ ¦] virtually every child in America grows up in a family with one or more parents. Parents house children. Parents feed children. Parents clothe children. Parents nurture and protect children. Parents instruct children in everything from using a fork to driving (Whitehead 224). This demonstrates that parents are guiding their children from being an immature child to a mature grown up by making feel them the love that parents give them. As the children grows older, they will eventually realized what their parents taught them will be useful and helpful. They could be independent without relying on their parents. Furthermore, it is important that teaching their children from right and wrong, helping them with their decisions from right and wrong will lead to having a trust within themselves, so that they could go on with their own lives with what they learned from their parents. Second, if the parents spend more time with their kids, it will build up a stronger family relationship. [à ¢Ã¢â€š ¬Ã‚ ¦] a second income became essential. [à ¢Ã¢â€š ¬Ã‚ ¦] struggling to pay the bills, l parents seems to be short-changing their children in another way. They werent spending enough time with their kids [à ¢Ã¢â€š ¬Ã‚ ¦] (Whitehead 226). This demonstrates that parents should be able to balance their time for work and family because even though they need to make salary to pay for their bills. There should not be a reason why they can not have time to spend time with their children. Each parents decided to have children for a reason, which is to build a family on their own and to be proud parents when their kids succeed on becoming a doctor, nurse and so forth. In addition, being a parent is not a easy job; however they should think it thoroughly having kids because what is the use of having kids when a parent all he or she does is work and not have time to spend with t heir kids. For example, the parents should be able to teach their kids how to cook, how to bake, help them with their homework and so forth. Therefore, in the future, when their own kids have children, they will imitate what their parents did to them to their children, which is always working and not have time for their children. Third, parents should be teaching their values to their children, so their children will appreciate what parents do for them. [à ¢Ã¢â€š ¬Ã‚ ¦] most important, they werent teaching good values (Whitehead 226). This demonstrates that parents does not have time to even teach their children their values, so how can their children learn from them when they are suppose to be their role models. For example, each parent has different culture or history background, they should teach their children the values of their religion/culture and history of they originated from. In addition, many young women gets pregnant at a young age, which shows that parents should watch over their children more often and protect them for their own safety plus educate them how education is important to finish for their future. Also, it is important to show the significance of the parents values because when the parents die, their children will be able to carry this values and pass it to their future children, so it will be pass through generation by generation. In conclusion, Parents should be able to show their values to their children so they would be more appreciated from their children. There should not be excuses or reasons why parents do not have time for their children. Even though, parents are struggling, they should be able to show their children how they can face their problems without committing crime. Also, parents should be able to express their love for their children, so they can feel the love of their parents. Lastly, educating their children will make them successful, teaching them their values will make them appreciate their parents and have a future. Work Cited Whitehead, Barbara Dafoe. Where Have All The Parents Gone? 75 Readings: An Anthology. 11th ed. Ed. Santi V. Buscemi, Charlotte Smith. Boston: McGraw Hill, 2010.222-229.Print.

North vs. South Living

Have you ever wandered weather you wanted to live in the north or the south? There are a lot of differences between the northern and southern states, but there are also some highly important similarities. People in the north are generally used to crowded places, because they have a lot of people in a smaller area. In the south people feel that they have more room to stretch and relax, but weather it’s on a city street or 45 acres of grassy land their usually laughing happily with their friends. The difference in the population causes people to have different activity's they enjoy. Its common for people in the south to enjoy a relaxing day on the front porch with a cup of sweet tea, whereas people in the north would enjoy a busy night out on the town. Wherever you decide to enjoy your free time you can guarantee that you'll find a McDonald's or another popular fast food restaurant to keep your hunger satisfied. Before they go out though, they have to remember, since the temperature is lower in the north they need to wear heaver suits, and jackets. In the south, weather is hot enough to wear shorts, flip flops, and sun tan lotion. No matter where you are though, you can be sure to find a Walmart where cloths can be bought, and other items that prepare you for the weather. In the south there is a lot more room, so people can have farms. Farms are a major way for the south states to make money. In the north there are tons of buildings built feet apart from each other. People use these buildings to house their businesses. Big business is the one of the main ways the north makes money, but weather people are in an office or a field preparing crops they are working hard to make money. The north is an exiting place at night, because that is when it is lit up with the dazzling lights of the many restaurants and night clubs. While the people in the north are dressed in their best and off to a good time people in the south are sleeping soundly. The south is a place where the early bird gets the worm. People down south cant wait to get up early for church, or maybe a good game of golf with old friends. Southern people tend to take it a lot slower during the day, because they don’t have to fight to get to work on time like the city people. People like different activities, but that does not mean they aren't having fun. Weather they like dancing the night away, or hitting a few golf balls down the drive they are still enjoying their day. Not only do people in the city have to fight the dense population, also there is a matter of weather. In the north it is much colder due to distance from the equator. People in the north are usually seen in pants and long sleeve shirts year round. Southern people only have to worry about cold weather for winter, which usually only last about 3 months. Other than winter southern people can happily wear shorts and T-shirts. During the summer southern people even have to put on sun screen so they don’t get sun burns. Even though cloths are made for different climates they are usually made by the same people. Many name brand cloths such as, Hollister, Abercrombie, and forever 21 are sold in the north and south. There are many differences between the north and south, and some very important similarities. They have a difference of population, ways to earn money, entertainment interests, and even weather. In the south and in the north you'll be sure to find people enjoying their life's, and buying name brand cloths with money they make from hard work. This will never change.

Bernard Marx

Bernard is very inquisitive meaning he is curious about lots of things that h append in this society, like all the conditioning that people go through to make them idà ©e initial. On page 96 it states in the text, â€Å"Through his discomfort Bernard eagerly listened. † Bernard, who is trying to take a trip with Lenin Crowner to a savage reservation in New Mexico. Takes in his permit to the Director of Central London Hatchery and Condition Eng Centre. The director is kind of like the boss over all that happens in the conditioning p art of London.He notices where Bernard is going and started to tell him about the tit me that he went to the same reservation. His story about how he lost one of his many pa raters while hiking a mountain made Bernard uncomfortable but he was also intrigued ABA out the dangers that this place might hold. The Savage's lived very different and they were very Bishop 2 barbaric compared to how Bernard and the society he lived lived. Bernard WA .NET to hear or know what happened with the director at the reservation, he was very ANSI us to find out.Most people in this society aren't curious because they believe everything is perfect. Ir read on page 124, † So hard for me to realize,† Bernard was saying, â€Å"to re construct. As though we were living on different planets, in different centuries. A mother , and all this dirt, and gods, and old age, and disease†¦ † He shook his head ‘I It is almost inconceivable. I shall never understand, unless you explain. â€Å". Bernard is talking g to John, the savage. While they are walking at the savage reservation Bernard is confuse seed about how differently John lives than himself.Bernard feels like it is very lodestone d and alienated in a way. He is curious about how or even why people like John live t hat way while they could be part of a much more efficient society. He has a hard time believing that they like living that way and dwells on John to have him explain their way of life. Another time that Bernard had an act of inquisitiveness is on page 117. ‘Be rand's questions made a diversion. Who? How? When? From where? † Bernard and Enola are on the savage reservation. They just witnessed a whipping ceremony and a m an named John asks them if they were from the other land.Bernard wants to know how John knew hey were from the other land. He was curious about it and he was curious ABA out John himself. Another trait Bernard portrays throughout the story is that he is intellectual I or intelligent. On page 138 Bernard says â€Å"l wonder if you'd like to come back to L Indo with us? † John and Bernard are walking and talking in the savage reservation. In the Bishop 3 midst of them talking Bernard realizes that if he were to prove that John as the e director's son that the director might change his mind about sending Bernard to Iceland .He was using his intelligence to save him from leaving London. What the two men shar ed was the knowledge that they were individuals. † read on page 67. The two men are Bernard Marx and Hellholes Watson. They both fee el like they don't fit in and are different than everyone else. Other people are too dumb t o realize that they don't live in a perfect society and the way they live is very barbaric and in humane. It takes intelligence to prove that you can be greater than the average citizen. On page 47 it says â€Å"thought Bernard Marx, who was a specialist on hypo Eddie. Hypermedia or sleep teaching is a very complex way of operant conditioning Bernard Marx is the one who now's all the specifics about it. Which makes him have a higher intellectual level about how it works and what it is. Distinct is another trait that represents Bernard Marx. He is very different t Han everyone else, which makes him unique. On 149 director says â€Å"by his heretical I views on sport and soma, by the scandalous unorthodoxy sessile, by his refusal to obey the teaching of Ou r Ford and behave out of office hour and just got back from his vacation and was told to see the director.The director, in front of a whole fertilizing or explained how Bernard was unfit to cooperate in the society that they live in, and that it why he has to go to Iceland. The way he behaves and his beliefs are very much h different than every other citizen. Bishop 4 On page 60 it says â€Å"Bonito produced a phial â€Å"one cubic centimeter cures ten gloomy. † Bernard had suddenly turned and rushed away. † Bernard and Bent o are talking about Lenin, and Bonito notices that Bernard is uncomfortable and offers hi m some soma. Bernard is against Soma because it takes away real feelings.Everyone else in the society likes to take soma because it makes them happy. Bernard is different t Han them because he likes to feel both bad and good emotions where other people just like to feel good. It stated on page 64, â€Å"Barnyard's physique was hardly better than that of the a verage gamma. † Bernard is an Alpha, which is the most perfect and sophistic dated out of all the five castes in the society. Almost every Alpha is the same height and ha s similar characteristics. Bernard stands 8 centimeters short of the Average Alpha height HTH and is more slender in proportion.